The global third generation social commerce company, Singapore based YuuZoo, announced it has been granted the rights for co-hosting the upcoming Electronic Sports China Cup (ESCC) Online Gaming Clubs Invitational in China, granted by the Chinese Ministry of Culture through its Affiliate China Animation Group. The event is the first development under YuuZoo’s recently announced joint venture with leading Chinese e-sport event organizer Shanghai Xigu Network Technology (XG AMA). YuuGames will be organizing and co-hosting the entire event, and can sell the naming rights or use it for itself.
The ESCC inaugural competition was held last year in Nanjing. Despite its early roots, it is considered the top e-sport event in China in terms of prize money, coverage, and influence. It is also the country’s first e-sport event done in conjunction with the more than 140,000 Chinese online gaming cafes directly. The nationwide invitational event is managed by the Chinese Ministry of Culture, through China Animation Group, which is tasked to grow the e-sports industry in China.
YuuZoo Corporation has established this summer a new joint venture firm in China with XG AMA. The joint venture, YuuGames, will function within YuuZoo’s virtual shopping mall, and will be fully localised and mobile-optimised for the mainland Chinese market. Advertising itself as having over 42 million registered users across 164 countries, Yuuzoo builds mobile optimised social e-commerce networks for businesses and consumers. YuuGames will target the over 146,000 internet gaming bars in China which serve some 120 million game players.
Shanghai Xigu Network Technology (XG-AMA), founded in October 2014, competes in the e-sports entertainment sector, with a focus on providing e-sports solutions for internet cafes. Its business scope includes traditional e-sports event organisation and other associated activities like commentaries and playbacks. XG AMA already has existing agreements with over 3000 Internet cafes, with most having thousands of individual members, according to YuuZoo. In addition, a mobile app for YuuGames is currently under development. This will enable interaction between internet cafe’s and their users, helping them book seats and arrange matches.
ESCC commands a high level of engagement among gamers and cafes alike, due to the structure of the championships, the high engagement and participation from celebrity players, and the close cooperation with clubs representing the various gaming cafés. This year, three million participants from over 1,000 internet clubs from 15 provinces in China are expected to battle it out at ESCC. The players will be competing in the League of Legends for the grand bonus of three million yuan (US$471,053).
The competition will be carried out in an integral cycle mode, screening the best players from each participating club and then selecting the top 10 teams from each province who will compete in the finals. The competition mode involves taking in clubs as members and recording their cumulative scores to win the bonus. The three million yuan bonus will be awarded to the highest scoring club, ensuring sustained motivation for the participants.
Throughout the duration of the competition, leading to the finals on 27 December 2015 – 01January, 2016, the event will be actively promoted across TV, online, print, and traditional channels. A live audience of over 10 million are estimated to watch the finals scheduled to be held in Chengdu, Sichuan province.
James Sundram, recently appointed CEO of YuuZoo says, “YuuZoo has over the last few months kicked off several new initiatives to expand its footprint in China’s huge social e-commerce and gaming market. Prior to this announcement, we announced the acquisition of key assets from leading Chinese mobile game developer Camigo Media LLC and a partnership with Circle of Champions, the leading developer of mobile games for the world’s top football clubs. All these deals support each other and strengthen our position in the exciting and fast-growing Chinese market. The recent deal, which is signed with the Chinese Ministry of Culture through China Animated Group, will over the course of the four-month-long competition hugely increase YuuZoo’s exposure in China, which we expect to significantly support all our commercial activities there.”