Gaming is considered one of the pillars of the Internet economy along with e-commerce, but India hasn’t achieved its full potential. While smartphone companies are expecting a big jump in the number of 4G devices sold, the Internet companies are certain consumption of all types of content, especially video, according to a report at Indian Express.
Home to the world’s second largest population of 1.2 billion, India is a young nation with 63% of its population under the age of 35 years. It has a fast growing digital audience with 800 million mobile connections and over 200 million internet users. Reliance thoroughly believes in India’s potential to lead the world with its capabilities in innovation. Towards that end, Reliance envisages creation of a digital revolution in India.
Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and broadband network, but also a powerful ecosystem on which a range of rich digital services will be enabled – a unique green-field opportunity.
The three-pronged focus on broadband networks, affordable smartphones and the availability of rich content and applications has enabled Jio to create an integrated business strategy from the very beginning, and today, Jio is capable of offering a unique combination of telecom, high speed data, digital commerce, media and payment services.
Also licking their lips are gaming companies and those who want to invest in gaming companies. Across the world gaming is considered one of the pillars of the Internet economy along with e-commerce and, of course, online ads. However, India hasn’t quite achieved its full potential thanks to issues with connectivity and the payment infrastructure.
People like Alex Qian, the Vice-President of Internet company Leomaster, thinks Reliance Jio will fix the first issue to a great extent. Even otherwise he hopes the gaming industry in India to be around $1 billion by the end of this year, almost double of what it was in 2015.
“India is now where China was seven years ago when you look at market size. China now is home to 23,700 gaming studios, most of which enjoy 90 per cent net profit,” he says. Leomaster has some very popular apps like CleanMaster, but is banking on its gaming platform Joy Plus to reap rich dividends in India. Alex explains that unlike e-commerce, which is a monopolistic market, gaming gives a fair chance to everyone to survive. So Leomaster is keen on collaborating with local gaming companies and is even open to investing in good ones. Alex says partners will benefit from the 10 million daily active users Joy Plus has in India already.
Source: Indian Express