San Francisco-based Unity Technologies, which owns one of the biggest licensed game engines in the world used by developers to create game like Deus Ex: The Fall, Assassin’s Creed: Identity, Temple Run Trilogy etc, has decided to triple the number of
Indian employees in 2017 and collaborate with local Indian IT integration firms for development of VR/AR platforms.

Unity Technologies wants to harp on the opportunity that game engine platforms like t can bring to other industries like automotive, manufacturing, real estate and education. “People in automobile and manufacturing have raised a demand for interactive and immersive platforms for their customers and internal work. This high-fidelity visualization cannot be achieved with 30 design tools. Therefore, we are consorting with IT integration firms that are building up augmented and virtual reality practises,” said Quentin Staes-Polet, Director South Asia/ANZ, Unity Technologies.

He said 70 percent of the world’s VR work done on Unity engines. Apart from tie-ups with IT firms in India, Dave Rhodes, chief revenue officer, Unity Technologies, said they have collaborated with SP Jain institute to open a centre of excellence to leverage their gaming platform among students. This move will be followed by other such engagements with Indian institutes.

The market conditions in India in the last two years have propelled more people to download games and pay for mobile games upfront. “India’s gaming landscape has dramatically changed. With the influx of Chinese smartphone players in India and the cost of mobile phones going down drastically over the years, more Indians have access to these games,” said Rhodes. He said apart from the surge in smartphone users in India, the effects of Reliance Jio and demonetization has increased download of large games on mobile. “Our data shows that in the last few months, Jio’s unlimited bandwidth at a cheaper price led many to download games on their phone.

Also, steps like demonetisation have resulted in many paying upfront for games in iOS and Google Playstore which was not the case earlier.” So, lowering cost of bandwidth, low cost devices and large pool of online payments option according to Rhodes makes this the perfect time to go and invest in India.

First seen at: Economictimes

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