Mobile game developer Unity Technologies and Chinese Android device manufacturer Xiaomi has signed a partnership agreement to serve consumers and developers globally. With this collaboration, Unity game developers will be able to publish their games to the Xiaomi app store and Xiaomi will provide support negotiating with local licensing terms.
China already accounts for more than a quarter of the new mobile devices activated on the Unity network every quarter and Xiaomi devices, the most made-with-Unity Android game installs. Unity witnessed about 5 billion downloads of made-with-Unity games in Q3-FY2016. The company’s core engine and editor are supported by a suite of services to help produce and drive revenue, including an integrated ads platform. Partnership with Xiaomi will allow game developers at Unity Technologies the ability to enable Unity ads, the first ever third party ad network in any Chinese Android app store.
Unity IAP will also extend support to the Xiaomi platform allowing developers to port their in-app purchases directly to the Xiaomi app store.
Andrew Tang, China Country Manager at Unity Technologies, said: “A large part of ensuring developer success is providing access to the platforms that matter most. By partnering with Xiaomi we can help Unity developers bring their creative vision to a massive audience and accelerate the progress of quality entertainment worldwide.”
Apart from being a leading platform for mobile development across iOS and Android, Unity also has a stake in virtual and augmented reality. Its alliance with Xiaomi will further extend technological innovations to their expanding open VR platform. Developers at Unity will be able to avail Xiaomi’s publishing and partnership benefits in 2017.