Turner-owned Cartoon Network is to launch a new VR (virtual reality) mobile game and branded VR viewer based on the Adventure Time animated series in Europe and Asia. The I See Ooo game and viewer will be launched in the UK and Nordic markets on September 29, available exclusively through a promotion with Google Play.

The experience, developed by UK-based VR specialist Opposable, includes the games Glider Flight and Snowball Fight, plus a third game, Puzzle Path, which will be made available as a free downloadable content pack. Each game offers 20 levels with 14 characters and original music from the show. The game features many of the show’s characters. The Jake the Dog-branded viewer that is being launched to accompany I See Ooo can also be used to view other virtual reality mobile games.

Patricia Hidalgo, the chief content officer for kids at Turner EMEA and international kids’ strategy, said: “At Turner we are committed to creating and developing the best content for audiences and ensuring that our viewers are able to experience our brands across multiple platforms, windows and devices. This comprehensive, immersive new VR experience for Adventure Time is an excellent example of how we are continually looking to innovate and offer fans new ways to interact with their favorite shows and characters—and on a deeper level than ever before.”

Meanwhile, Turner Asia Pacific is releasing a new app called Adventure Time Run: The Ooo Expedition, created by Tangent. The run-style game focuses on the main characters Finn and Jake, as well as Princess Bubblegum, Marceline the Vampire Queen and BMO, who all live in the Land of Ooo. It is the first time a Cartoon Network IP has been used as the complete landscape for a Korean-produced game. The release will first take place in Korea on September 21, with a regional rollout across Asia later in 2016, and finally in selected international markets in 2017.

Ron Lee, the general manager of Turner Korea, commented: “This game is the first of its kind. Korea’s gaming industry is hungry for new IP that can provide a global competitive edge, and Turner and Cartoon Network IPs already have a track record of popularity internationally. Turner will be looking to secure further business with Korea’s talented pool of game developers and partners. And through partnerships such as the one with Tangent, we will be actively growing our digital offerings in this market.”

Tangent CEO Ben Byung-Eui Yoo noted: “We expect Adventure Time Run: The Ooo Expedition to garner a lot of interest from gaming fans in Korea. Adventure Time is a series with a solid base of fans both overseas and within Korea, and its diverse and unique world is a great environment for the project. As it is a game with a globally popular IP, we are confident that the game will find success not only in Korea but also in the global market.”

Source: Worldscreen.com, digitaltveurope