Alisports, the sports wing of Alibaba Group Holding Ltd, and the Olympic Council of Asia announced a strategic partnership on Monday in Hangzhou, to bring the fast-developing eSports to the Asian Games. eSports will be one of the highlights in the 2018 Jakarta Asian Games and 2022 Hangzhou Asian Games.
The partners said e-sports will be added to the 2017 Ashgabat Asian Indoor and Martial Arts Games, the 2018 Jakarta Asian Games and the 2022 Hangzhou Asian Games. At the same time, Alisports will actively participate in working with the OCA to continue market development for every sports event at the games.
eSports is a dynamic and fast-growing sector in China and internationally. Last year, Alibaba invested over 100 million yuan ($14.5 million) to launch the World Electronic Sports Games. With a prize pool of over $5.5 million. The WESG is expected to be one of the highest-paying e-sports tournaments in the world.
Under the partnership with the OCA events, Alisports will implement a digital marketing strategy, through combining real-time sporting events with an internet digital platform, to help expand the market for the OCA and increase advertising values for major sponsors.
According to China Daily, Alisports has invested 100 million yuan (US$14.5 million) to launch the World Electronic Sports Games, with plans for it being one of the highest-paying eSports tournaments in the world. The games featured in that tournament include DOTA 2, StarCraft II, Hearthstone, and Counter-Strike: Global Offensive. Alisports will also actively participate in working with the OCA to continue market development for every sports event at the games.
Things are looking up for eSports; global research firm Newzoo said that the genre’s revenues totaled US$463 million in 2016, and sales are expected to reach US$1.1 billion worldwide in 2019. It’ll be interesting to see how the rest of 2017 and the WESG unfold.
Source: China Daily