Singapore games companies attracted significant attention at the Tokyo Game Show last month, resulting in at least two signings and nomination for a major Japanese magazine award. A contingent of 15 games companies attended the TGS, led by Singapore Games Solution Centre (GSC).
The trip was the first for GSC which has been incubating local start-ups since 2011. Director of the School of Interactive & Digital Media at NYP Daniel Tan Kim Khoon said the GSC’s involvement was triggered by the interest of so many companies in attending the show this year. “Given the relatively strong response from the local industry, it made a lot of sense for GSC to plan the business mission and lead a contingent of game companies to Japan under the Singapore brand,” Daniel said. “It is actually our modus operandi to seek after companies to register their interest for specific game conferences and shows like the TGS, where they can promote and grow their games outside of Singapore.”
The TGS coincided with Silver Week holidays in Japan this year, bringing the second highest attendance in the event’s history. Almost 270,000 people streamed through the doors during the four day show. Daniel said a part of the GSC’s role was to secure exhibition space at TGS, one of the most important games shows in Asia, and help local companies make meaningful business connections. “We were fortunate to get a booth at the General Exhibition Area at the heart of the Show, providing more visibility for the companies going together as One Singapore. “Another role we played was to facilitate business matching. We did this before the trip through the ‘ASIA Business Gateway’, an online business matching tool that allowed companies to schedule meetings in advance.”
As a result of the trip:
- Qixen P Design LLP signed a deal with WADECOM Japan to distribute their mobile game Shapist on Japanese smartphones using the KDDI AU network
- G Token was approached by a prominent Japanese games company to publish their latest (unnamed) title in the SEA region including Australia and New Zealand
- Ratloop Asia’s RocketBirds 2 Evolution was nominated for Japanese gaming magazine電撃PS’s Dengeki TGS 2015 award.