Renren Flurry

China’s Renren Games has formed a partnership with US mobile analytics firm Flurry to provide analytics and monetisation services to Chinese mobile game developers on Renren Games’ publishing platform.

The new analytics and monetisation platform will help Renren’s third-party developers to perform better, and for Flurry’s part, the partnership will give the American firm direct access to China’s booming mobile app industry – though the company is likely to face challenges from other mobile analytics firms like Umeng and App Annie.

Flurry’s services will be localised by Renren Games, with basic services available to devs in China by the end of this year.

Follow special coverage from ChinaJoy and WMGC in Shanghai all week.