Razer, a leader in connected devices and software for gamers, announced the Grand Opening of RazerStore San Francisco, its first U.S.-based standalone concept store, located in the Westfield San Francisco Centre.
The store will cover nearly 1,300 square feet over two levels. Visitors can experience Razer’s most advanced gaming products hands-on, from systems, peripherals, audio and broadcast products to software, apparel and gear.
More than 20 gaming stations with the latest hardware from Razer and its partners will be available for anyone to use. Those stations will include PC gaming and console set-ups, audio listening stations and other product showcases. A 16-foot by 9-foot streaming video wall will display gameplay and other content to onlookers inside and outside the store.
Store patrons are invited to stay all day and play games on-site. RazerStore San Francisco will also be running regular gaming events weekly onsite.
“San Francisco is a unique global epicenter of creativity, technology and entertainment, and it’s our home town, so creating a phenomenal environment for gamers here was a very special endeavor,” says Min-Liang Tan, Razer co-founder and CEO. “We are happy to say that the SF RazerStore foots the bill in every way, and we are excited to open our doors to our fans in the Bay Area.”
Similar to other RazerStores, the newest location is focused on giving gamers a real hands-on, immersive gaming experience by showing them the possibilities that come with the right technology and providing them with a place where they can engage with each other.
Razer opened its first store in Asia in May of this year at Syntrend Creative Park in Taipei. It followed-up with RazerStore locations in Manila and Bangkok.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for six years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek.