A recent study of mobile Internet use in Southeast Asia by the Mobile Marketing Association reveals that the Philippines tops the region in downloaded apps and games on smartphones
According to the survey, 78 per cent of smartphone users in the Philippines downloaded games in the previous month, and 39 per cent download an app. However, music and video accounted for only 30 per cent of smartphone user downloads in the Philippines last month, below the average in Southeast Asia.
Mobile commerce was popular among Filipinos as well, with 46 per cent obtaining information about brands on a mobile device in the previous month, and 48 percent of users shopping with their smartphones. The Filipino mobile Internet user base is also young, 18-24 years old, with students accounting for 54 per cent of total users.