Highlighting the growth opportunities in the digital gaming industry in India, Google India and KPMG have released a report, ‘Online Gaming in India: 2021’. The report projects that the online gaming industry in India is expected to gain momentum and grow to US$1 bn by 2021, from the current US$360 mn, at a growth rate of 20%. With an 117% spike in searches for online games by Indians, it is estimated that the current online gamer base of 120 million gamers in 2016 will grow to 310 million by 2021.
The ‘Online Gaming in India: 2021’ report provides a detailed overview of the online gaming industry in India, its potential growth, the challenges and growth opportunities for developers. In addition to this, the report highlights the consumer insights in terms of demographics and their gaming preference, their usage and spending patterns.
As per the report, more than half of the gamers opt for a particular game through referrals and influence of their peer group. It also said that 75 per cent of these gamers own smartphones worth less than Rs 20,000, a third of their online entertainment wallet is spent on games. “While up to 6 different games are simultaneously played by young gamers, mostly strategy games find their way into heavy gamers lives and casual gamers opt for puzzle games,” the report said.
Driven by a growth in smartphone user base and digital payments, the industry has seen 100 per cent growth in online gaming searches compared to last year. It also found that revenue generated by top 100 ‘freemium’ gaming applications grew by 22 times over paid games.
Based on a primary qualitative and quantitative research executed by Nielsen Holdings, the report covered over 3,000 respondents, aged between 18 and 55, across 16 Indian cities like Delhi-NCR, Jaipur, Lucknow, Chennai, and Bangalore among others.