Facebook is launching Instant Games, a new HTML5 cross-platform gaming experience, on Messenger and Facebook News Feed for both mobile and web. This new games experience allows people to easily discover, share, and play games without having to install new apps.
Instant Games on Messenger, which can be accessed through the new game controller icon just below where people type a message, offers a fun and social experience featuring score-based games, leaderboards, and group thread conversations to challenge and compete against anyone on Messenger.
Instant Games can also be played on Facebook News Feed, enabling a seamless cross-platform experience where people can discover new games through recommendations, posts, challenges, and the Facebook Pages of individual games. A dedicated Instant Games bookmark is also available on Facebook where people can view and instantly replay all their favorite titles they previously enjoyed across both platforms.
Players have complete control of their gameplay experience — sharing scores only with the people they’re playing with in Messenger. Instant Games is currently available in 30 countries for iOS v8 or later and Android v5 or later.
Instant Games, launching in closed beta, opens up a unique opportunity for game developers to lower the friction for people to discover and instantly enjoy playing games without having to install new apps. Using only one build that will run in web view, developers can easily deploy their Instant Games across multiple platforms to reach the 1.79 billion people on Facebook, as well as 1 billion people on Messenger. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Interested developers can learn how to onboard titles to Instant Games by registering here.
There are 17 Instant Games now available to play, with many more to come, across both Messenger and News Feed in the latest version of the apps, including popular titles from arcade classics to action to other modern favorites.