Nexon maintains an extensive game service portfolio both in the mobile and computer online sectors, even if it means less profitability. The Korea’s largest game company said it aims not only to provide diverse entertainment to users but also foster development capability of the company and the Korean gaming industry as a whole.
“Nexon does not have a specific principle in choosing which computer online game to publish,” Nexon Korea Vice President Lee Jung-hun said during a press conference in Seoul, Tuesday. “We are concentrating on diversity and plan to provide games that feature unprecedented entertainment be it a title for computers, mobile devices or game consoles.”
During Tuesday’s preview for the upcoming G-Star 2016, Nexon said it will showcase a total of 35 new games, which is the biggest number in its history. Despite the harsh reality that Nexon had to face this year, including a corruption scandal involving its founder Kim Jung-ju and catastrophic failure of its much-hyped computer online gun-fight game “Sudden Attack 2,” the company has prepared a record-breaking 400 exhibition booths for this year’s G-Star. Nexon said 28 out of 35 new games are for mobile devices.
Currently, Nexon is generating about 20 percent of total sales from the mobile sector, which is relatively low considering the rapid paradigm shift from the online computer sector to mobile.
Admitting that the company is pushing to boost its mobile business, Lee said the company is still focusing on diversity rather than on sales.
“We think mobile games in the domestic market are inclined to a certain genre, leading to uniformed entertainment,” the Nexon executive said. “Our goal is to provide entertainment in a wider spectrum in the mobile platform to enter the global markets. We seek to follow a policy that emphasizes diversity over sales.”
Regarding concerns that the company’s free-for-all policy in game development may not be profitable, Nexon Korea Vice President Chung Sang-won, who is in charge of game development supervision, said the company’s philosophy is to encourage production of games with quality even if they are not suitable for profitable business models or do not follow current trends in the industry.
“As a major game company in Korea, we believe that our mission here is to continue boosting development and expanding game service lineup,” Chung said, adding that market failure of a less profitable game does not mean that it was useless to develop such a game.
Among the 30 new games, Nexon will unveil 18 titles — 12 mobile games and 2 online computer games — that the company is developing on its own. Role-playing games (RPGs) “LEGO Quest & Collect,” “Dungeon & Fighter: Spirit,” “Dark Avenger 3,” “Returners,” “Durango,” “Alliance X Empire” and “Tales Weaver M”; real-time strategy games “Tango 5” and “Maple Blitz X”; action games “Evil Factory” and “Lode Runner 1”; and puzzle game “After the End” will be displayed at the mobile game sector. In the online computer sector, it will exhibit RPG “Perias Chronicles” and “Project Meta.”
The company will also showcase 18 titles that it will publish in the domestic market, including mobile games “Tales Runner Revolt,” “Tree of Savior Mobile Remake,” “Elsword Slash,” “Dragon Nest 2” and “Gunpie Adventure,” as well as five online computer games including “Hyper Universe” and “Need for Speed Edge.”
Besides game exhibition, Nexon will run pop-up stores of game-related merchandize sales and the finals of computer online football game “FIFA Online 3” champion matches during the G-Star 2016 period. It said it will donate the entire profit generated from the sideline event for children’s medical costs.