GupShup has announced the roll out of nine Indian languages for users of the company’s mobile messaging app in India: Hindi, Bengali, Gujarati, Kannada, Marathi, Punjabi, Malayalam, Tamil and Telugu. The app has previously only supported English.

GupShup’s localisation of the platform for non-English speakers comes as mobile messaging apps like WeChat, Line, Whatsapp and Nimbuzz are moving to expand into the Indian market.

“Supporting multiple languages is the most important aspect of localisation, and we at GupShup believe in bringing our diverse nation one app that makes users feel at home by communicating with each other in their own mother tongues,” said Milind Agarwal, GupShup co-founder and chief community officer. “We believe that it is important to serve all of our users.”

GupShup was founded as SMS Gupshup by Beerud Sheth in 2005 with private seed capital and was originally based around text messaging. The early service raised US$10 million in funding in 2011. GupShup now claims to have circa 65 million users in India, and in addition to their mobile user platform, offers an enterprise edition targeted at Indian businesses.