Malaysians spend an average of 80 minutes per session on YouTube when using mobile devices, double the global average of 40 minutes, according to a study conducted by TNS Research and Google Malaysia in the fourth quarter of 2015 and reported by Digitalnewsasia. In the survey of 1,000 Malaysians aged between 16 and 64, 55% said they preferred content on YouTube over that of content on television.
Also, half of senior citizens aged between 55 and 64 are avid YouTube viewers. When asked how many senior citizens were surveyed, TNS Malaysia managing director M.C. Lai declined to be specific, but said it was in the 200 to 300 range.
Mobile devices are driving a lot of changes in the video landscape, according to Sajith Sivanandan, Managing Director of Google Malaysia, Vietnam, the Philippines and New Emerging Markets. “In the past, the video landscape was very simple, where the TV was the only screen in the household and viewers gathered around it at predictable times of the day. But now, the situation is different, with a plethora of devices and video platforms to choose from,” he said.
Globally, half the time spent on YouTube happened on mobile devices, but Malaysia again bucks the trend, with 65% of their YouTube time spent on mobile devices. Sajith said that this was due to the high smartphone penetration rate in Malaysia. Two out of three Malaysians are smartphone users. In fact, for a third of Malaysians, the smartphone is their only Internet-connected device.
First seen and source: Digitalnewsasia