Creative Media Works, a stand-alone consumer-focused social networking business operating as BBM, has partnered with Softgames, the world’s largest producer and distributor of HTML5 instant play, online games to power BBM Games with a collection of over 400 competitive, casual, free-to-play HTML5 games that can be played and shared instantly with BBM users across iOS and Android devices.

At launch, 20 game titles will be available to users in 15 countries including: Nigeria, South Africa, Canada, the United States, Saudi Arabia, Oman, Kuwait, Bahrain, United Arab Emirates, United Kingdom, Germany, India, Singapore, Australia and New Zealand.
BBM Games offers users instant access through BBM Discover to a catalog of HTML5 games with no app download required. Instead, games are loaded on-demand, providing a personalized BBM experience and the ability to share and update friends and family through direct messages in-game or via updates to the user’s BBM Feeds. Users can easily revisit their favorite games, which are saved in their BBM Games profiles, at any time.

team1“Our vision is to help users instantly discover and engage with games they love. Softgames is thrilled to power the BBM Game Center with its stunning collection of HTML5 games. By providing the right tools and content, we are confident in fostering this business partnership, resulting in an even stronger foothold for both organizations in the industry”, said Alexander Krug, Founder & CEO of Softgames.

Gaming is the second most popular activity on mobile next to “Messaging” in many markets. Four out of five smartphone owners have played a game on their device and nearly half of the adults play games on a daily basis. Reports showed that 90 percent of consumer’s mobile time is spent in apps.

BBM is one of the largest mobile messaging applications. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social eco-system unifying chat, social, commerce and services including the likes of bill payments, top-up, vouchers/coupons, news, video, shopping, travel and games.

“Users are always looking to do more on their messaging application as it is the app they use every day, multiple times a day. We continue to work with best in class partners to launch new services in order to meet the growing demands of our users across the world,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally. “As we continuously evolve our services, we have plans for BBM Games to include many new features and game types such as chat, co-operative, and even multi-player games. Multi-player games pair particularly well with BBM because they offer another fun way to keep in touch with friends and family,” added Talbot.

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) – one of Indonesia’s largest media, content and technology businesses – announced a long-term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market.