The Chinese smartphone manufacturer Huawei Technologies Co. Ltd. has partnered with E-Link Entertainment, a specialty global mobile games publisher with direct access in China, to pre-install games on some of Huawei’s most popular handsets.

Huawei, the manufacturer of the popular Mate 9 Smartphone in partnership with Porsche, are ever expanding their markets in the Middle East, Africa, Latin America, and Australia, and have recognized E-Link Entertainment’s quality of games and network to reach quality game developers/publishers for pre-install opportunities.

Huawei has recently seen record profit of $5.5 billion USD, with products and services deployed in more than 140 countries serving 5 of the world’s 50 largest telecoms operators.

E-Link Entertainment is a unique mobile games publisher in that they have direct channel access in China for the developers they work with, and also publish games worldwide. E-LInk will be taking their top games, in addition to scouting new titles, and pre-installing them on Huawei phones in the target regions.

In addition to E-Link’s current roster, they are seeking Game Publishers and Developers interested in a new avenue of mobile games distribution to supplement their Google Play Store strategy.

E-Link Entertainment publishes mobile content globally while offering app publishers and developers direct access to China through their unique structure and connections. They have launched top titles including Heroes Blade and Dungeon Champions, with more on the way.