GREE has notified Tellit users to announce plans to close the service at the start of September.

“We launched Tellit last year in an effort to make it easy for people to connect with their friends and share interesting content with each other,” said the statement by GREE. “Although the product has seen steady usage and has loyal users, we are facing strong competition in other areas of our business.”

GREE launched the Tellit mobile messaging service last year, but the closure reflects continuing efforts to cut costs, which have also included shutdown of GREE’s operations in China several months ago.

“In recent weeks we have been optimising our global operations and product line up strategically based on a policy of selection and concentration,” a GREE spokesperson is quoted. “As part of that process, we decided, after much deliberation, to close Tellit so that we can focus our efforts on other opportunities.”