The World Cyber Arena (WCA) 2015 grand finals, which was hosted by Yinchuan International Game Investment Co. Ltd, started on December 17 in Yinchuan, China. It is an international eSports event showing Chinese eSports dreams to the world. 512 gamers from 32 countries are going to contest for champions on this international stage. More than 30 live streaming video platforms are broadcasting the grand finals globally. On the first day alone, live and match videos have already been watched by more than 300,000 viewers from all platforms.
Moon (Korea), SKY (China), Misaya (China), Secret (Europe), Kolento (Ukraine), Lifecoach (Germany), Wombats (Russia), Amaz (Hongkong), Firebat (US), Cloud9 (US), NaVi (Ukraine), HellRaisers (Russia), and more top teams and gamers are invited to the WCA 2015 Grand Finals. Chinese celebrities, including Angelababy, Jolin Tsai, and Wilber Pan, will be performing at the opening and closing ceremonies.
WCA 2015 is an international eSports tournament that aims to grow in reach, size, and spectacle every year. It aims to host players with the most passion and drive for the game. By inviting players from over 32 countries and regions, WCA ensures that the competition on display is fierce and unrelenting. From it’s inception, WCA was envisioned on the following ideals: “An arena for heroes – where players become legends.” This slogan represents the dreams and ideals of all eSports competitors. To be the very best is the ultimate goal for these players and WCA 2015 wants to make that a reality. In order to meet this goal, WCA has deployed globalization strategies that have pushed tournament presence in the United States at E3 and The Game Show in Cologne, Germany, and Times Square. WCA is dedicated on showing the world China’s energy and eSports charm.
Throughout this year’s event, WCA has catered not just to professional players, but also amateur players from colleges and universities and other youths. WCA tournaments fully meets the requirements of different levels of players, allowing the appeal and charm of eSports to easily spread to the masses. WCA hosts a variety of games, allowing the organization to cater to all sorts of viewers and players, including doudizhu (a Chinese card game) interactive experience zone players. This on-site experience includes the fast rhythm of six competitions and provides audience the opportunity to win a prize. Watching, playing, and enjoying is the original intention of of WCA national eSports.
In 2015, WCA plans to push to eSports industry as a whole to penetrate into China’s mass culture. Teaming up with popular icons is a crucial step, and WCA has done so by partnering the singing goddess, Angelababy. As WCA’s spokesperson and lead performer, the strategy of fusing entertainment and eSports becomes clear. This allows for both the eSports industry and the entertainment industry to join together in positive energy, with WCA at its center.