This year’s G-Star, the nation’s biggest international game industry expo, is set to showcase diverse entertainment content including new games and technologies and professional large-scale competitions, the G-Star Organizing Committee said Tuesday.
G-Star 2016, the biggest in its history, will feature 2,719 booths / displays (up 3.1 percent from last year’s 2,646) in the B2B and the B2C area according to the G-Star Organizing Committee. A total of 653 game-related companies from 35 countries taking part in this year’s show.
Despite relatively lackluster performances by computer online games this year, the booming popularity of mobile games, as well as console games backed by the latest graphics technology including virtual reality (VR), contributed to the expansion in scale.
“At this year’s G-Star, we concentrated on boosting exhibition volume and improving event operation management to help participating game companies and visitors share diverse content,” an official at the organizing committee said.
G-Star 2016 will open from Nov. 17 to 20 at the BEXCO exhibition center in Busan, southeast of Seoul. The event is co-hosted by the organizing committee and the Busan IT Industry Promotion Agency, with the Ministry of Culture, Sport and Tourism and the Korea Creative Content Agency sponsoring it.
This year’s event will be globally aired live through video streaming platform service Twitch. “In cooperation with Twitch, we will be able to provide practical overseas promotion opportunities for game enterprises participating in G-Star 2016,” G-Star Organizing Committee President Choi Kwan-ho said. “We will continue to seek new measures to introduce new games and trends to game fans both at home and abroad.”
Twitch Korea General Manager Albert Kim said, “We expect to play a key role in connecting Korea and the global game markets through this year’s G-Star.”
Nexon Korea, the nation’s largest game company, has set up 400 exhibition booths, adding 100 booths from last year. Though the company’s new online games including the much-hyped gunfight game “Sudden Attack 2” performed worse than expected, it will exhibit 35 new games at the exhibition including 19 titles that users can test at the event.
Netmarble Games, Korea’s top mobile game company, will join the G-Star 2016 as a main sponsor. Including “Everyone’s Marble” and “Seven Knights,” the company’s most sought-after mobile games, Netmarble will unveil three new mobile titles including “Lineage 2: Revolution.”
Kakao, Naver, Webzen and Longtu Korea and Sony Interactive Entertainment Korea (SIEK) will also set up exhibitions.
In particular, SIEK, the Korean subsidiary of the world’s largest game console provider, will highlight its leading VR technologies. Under cooperation with the organizing committee, the company will run a special exhibition for VR technologies as well as its head-mounted display device PS VR and its new game console device PlayStation 4 Pro.
Besides SIEK, Taiwan-based enterprise HTC and the world’s leading graphic technology company Nvidia will also showcase their latest VR technologies at the G-Star 2016.
For eSports fans, Riot Games will hold the “2016 League of Legends KeSPA Cup” event during the game show. NCsoft, which has not set up an exhibition booth at the event, will hold the finals of the “Blade & Soul 2016 World Championship” on November 18.