At the 2017 China Cup, Fnatic, a leading organization in eSports, announced a strategic partnership with Chinese eSports agency, B.O.O.T, to help the organization better engage with a growing Chinese audience and expand its footprint in Asia. Fnatic is currently the largest and most recognized Western eSports team in Asia, and this collaboration with B.O.O.T will further connect the East and the West through eSports in a meaningful and productive way.

“We are very excited to launch this strategic partnership with B.O.O.T, and we look forward to pushing the global boundaries of eSports together,” said Patrik Sattermon, Fnatic’s Chief Gaming Officer. “Fnatic and B.O.O.T share the same vision of making eSports more global, and this partnership will allow us to bridge the gap and close the distance between Western and Eastern eSports.”

This partnership emerged as a result of one of Fnatic’s former legendary players, Harley “dsn” Orvall, joining B.O.O.T as Coach in October 2016 and connecting the agency with his former longtime teammate, Sattermon. Through this strategic partnership, B.O.O.T will manage the distribution of Fnatic content on social media channels, while also developing unique content geared towards the Chinese audience. Additionally, B.O.O.T will assist with business development and video content marketing to further improve Fnatic’s brand within the country.

Fnatic and B.O.O.T are also currently in discussions around academy programming, gaming center activities, gaming accessories, licensing gear and other potential business opportunities to deepen the partnership in the years to come.

China is a growing eSports market, and this strategic partnership represents yet another milestone in Fnatic’s mission to connect the world through eSports.

Source: Fnatic