Facebook has appointed Kenneth Bishop as managing director for Southeast Asia. Bishop, who has been with the social networking giant since 2011, moves from a role as head of marketing for Facebook Asia Pacific. He will continue to be based in Singapore. He replaces Myung-Jo Choi, who moves on from the role of running Southeast Asia after a two year stint. Choi is now Facebook’s APAC head of e-commerce.
Bishop takes on the role with a brief to help advertisers get better value out of the social network, according to a press release from Facebook. Facebooks’s APAC boss Dan Neary said: “Asia Pacific is home to some of the largest and fastest growing markets for Facebook and Southeast Asia is an important region. Kenneth’s experience in the region and vision for Southeast Asia will help us strengthen our partnership and support for local businesses in this dynamic mobile-first region.”
“People love connecting to businesses on Facebook and this presents a huge opportunity for small businesses, app developers, e-commerce companies, and large brands, especially here in Southeast Asia. We have new innovations around video, commerce, and messaging that have been tailored to serve the needs of local businesses in these fast-growing emerging markets. Facebook is where people in Southeast Asia primarily connect to businesses on their mobile phones, and with Kenneth’s leadership we’re committed to working with our partners to drive this growth,” he said. Bishop was a consultant with Nielsen before joining Facebook. He started his career as an analyst with Merryl Lynch.