Germany-based Electronic Sports League (ESL) has announced a partnership with Emirates Airline that will see on-demand eSports content available at passengers fingertips.
Ever since March this year up until June 2018, every Emirates flight in their global network of over 150 destinations across six continents will be outfitted with on-demand eSports content from ESL on the Inflight Entertainment Systems, available for all passengers on board. The deal will encompass future stadium events like ESL One Cologne within the entertainment selection, so you can look forward to an extended library of eSports highlights, across multiple titles and competitions.
Torsten Haux, VP of Global Media Rights at ESL, commented in the initial post:
“At ESL, we are always looking to increase the visibility of eSports and are happy to work with Emirates, the world’s largest international airline, on our first inflight entertainment deal. As a truly global company with events all around the world, I’m sure that players and fans will enjoy ESL’s eSports highlights as they travel on Emirates airline.”
For players utilizing Emirates, they’ll have a chance to go back and watch tournaments that they’ve competed in – effectively reliving their finest (or worst) moments from a spectator perspective. The content will be fresh and fans, players and talent alike will all have a plethora of eSports content at their fingertips going forward.