ChinaJoy 2016 recently started exhibitor recruitment and will offer early bird discount for exhibitors till January 31, 2016.

This year’s early bird discount offer will end by January 31, 2016, before the Chinese New Year holiday, because previously negotiations with the exhibitors and other ongoing work might be interrupted during the holiday. Meanwhile, as other events start to recruit exhibitors and attendees after the holiday, it will be especially busy and timeliness requirements will be hard to meet.

Next year, the organizer of ChinaJoy will enhance the exhibition of digital entertainment products and services at both Smart Entertainment Hardware expo (eSmart) and Comic & Animation World Amazing Expo (C.A.W.A.E.), and add three theme exhibition areas, namely “Next-gen Arcade, Console and Home Entertainment Area”, “Internet Video & Music Area” and “In-Car Entertainment Area”, to meet the demands of the exhibitors for covering “pan-entertainment” and accelerating cross-platform cooperation.

What is more exciting is that the new “Smart Entertainment Hardware Expo” is in preparation, which focuses on the seamless connection between domestic and overseas digital entertainment hardware producers and international and local digital entertainment content producers, bringing the most fashionable “Smart Hardware Entertainment” products to the Chinese consumers. This event will become the next arena for domestic Internet rookies to confront leading overseas smart hardware producers, while providing brand new entertainment experiences for the 300,000 public visitors expected to attend in 2016.